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INTERNATIONAL JOURNAL OF PHARMACEUTICAL RESEARCH

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IJPR included in UGC-Approved List of Journals - Ref. No. is SL. No. 4812 & J. No. 63703

Published by : Advanced Scientific Research
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0975-2366
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IJPR 9[3] July - September 2017 Special Issue

July - September 9[3] 2017

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Business Model Implementation and Entrepreneurial Orientation Enhancing in Hospitals in Shiraz City

Author: FATEMEH KABIRI, ALI REZA MOOGHALI
Abstract: The aim of this study was implementation and effectiveness assessment of a business model for enhancing the entrepreneurial orientation on the samples under study. Therefore, a combination of quantitative and qualitative approaches was used with the tools included semi-structured interview and questionnaire which were designed based on the combination of standardized and author’s designed questionnaire. In order to ensure the accuracy of the result, the technical characteristics of the questionnaire in terms of reliability and validity was evaluated by using different criteria and the results confirmed the validity and the reliability of the questionnaire. The study was conducted in two parts; the first part was designing of the model. The samples of this part were included 1367 number of doctors and nurses from various kind of hospital sin Shiraz such as general hospitals, district hospital, teaching hospital and specialized hospitals include rehabilitation hospitals, children's hospitals, seniors' (geriatric) hospitals, and hospitals for dealing with specific medical needs. Samples number was determined by using Cochran formula. The second part included the implementation of the model in which the purposive sampling method was used for sampling purpose and the subjects of the study were included 11 numbers of graduated students in medical science who had enrolled in the recruitment call of Ministry of Health and Medical Sciences Universities. After filling out the questionnaire and performing the interview, the participants were trained in different ways for six months in order to improve the skills enhancing entrepreneurial orientation in compliance with the designed model.In order to evaluate the samples under study, the questionnaire was distributed among the 11 samples under study again, at the end of the training course. Finally, the appropriate and comparative tests were applied to the data using statistical software Packages. Generally, the findings suggested that, the training courses can significantly improve the skills increasing the entrepreneurial orientation according to the designed model.
Keyword: mplementation, Business Model, Entrepreneurial Orientation, Hospitals
DOI: https://doi.org/10.31838/ijpr/2018.10.03.081
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